P.K. Subban, fresh off his newly minted eight-year, $72-million US deal with the Montreal Canadiens, has some encouraging words for another Quebec athlete.

Subban posted a video in support of Eugenie Bouchard, who begins her quest for a Rogers Cup title in Montreal on Tuesday.

While Subban professes to be a proud member of the ever-growing Genie Army, he jokingly pointed out that Bouchard hasn't responded to any of his direct messages.